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Football feast for SA fans

By on December 19, 2019

first_imgFNB Stadium is one of the legacies of the 2010 Fifa World Cup.(Image: Bongani Nkosi)The legacy of the 2010 Fifa World Cup will stand South Africa in good stead, as the country prepares to stage yet another spectacular football tournament, this time the Africa Cup of Nations (Afcon).South Africa received the nod to host Afcon 2017 after being pipped by Morocco for the 2015 event. The two were the only nations bidding after the Democratic Republic of Congo (DRC) pulled out.The Confederation of African Football (Caf) announced its decision on 29 January in Lubumbashi, DRC, after evaluating bids from the two competing nations.The South African Football Association’s (Safa) delegation, comprising its president Kirsten Nematandani, vice president Danny Jordaan and outgoing CEO Leslie Sedibe, concluded their bid in a 45-minute presentation before Caf’s announcement, as did Morocco’s representatives.Safa wanted the 2015 rights as it felt the country is more than ready to host Afcon within the next four years.“Considering that we have all the resources in place, our preference was to host the tournament in 2015,” said Nematandani in a statement.The country’s 2010 Fifa World Cup infrastructure has been widely acclaimed. Dazzling venues like FNB in Soweto, Moses Mabhida in Durban, Nelson Mandela Bay in Port Elizabeth and the eye-catching Cape Town Stadium are part of the international tournament’s legacy for South Africa.Billions were spent on building new and reconstructing old stadiums. Even low-key provinces like Mpumalanga and Limpopo now have world-class venues.The 43 500-seater Mbombela Stadium in Mpumalanga was built at a cost of R1.5-billion (US$140-million). Peter Mokaba Stadium in Limpopo cost the tax-payer about R1.24-billion (US$150-million) and can accommodate more than 45 000 spectators.The football World Cup’s 64 matches were staged in 10 stadiums across eight of the nine provinces. With such a wealth of experience, South Africa will not find it difficult to prepare for 2017.“I think we’ll rely on the legacy of the World Cup.  Our stadiums are in good condition,” said Safa’s spokesman Morio Sanyane in an interview.“Our roads are also good,” Sanyane added. “We did a great job in transporting people during the World Cup.”While main roads were transformed for the international spectacle, public transport also received a major boost in cities like Johannesburg and Cape Town, where efficient Bus Rapid Transit (BRT) systems were introduced.Road to 2017Though Safa lost the bid for 2015 Afcon, it does not feel hard done by Caf and has congratulated Morocco.  “Safa has welcomed the decision of Caf,” Sanyane said.“We congratulate Morocco and wish them all the best in hosting this project of continental importance,” Nematandani said.Part of the preparations for the 2017 event will be to review Safa’s 2014 vision, a strategy that focuses on competitions like the 2012 Afcon in Gabon and Equatorial Guinea and the 2014 Fifa World Cup in Brazil.“Our strategy has to incorporate various aspects that will lead to the successful hosting of the 2017 Afcon,” said Nematandani. “2017 may seem far away, but the work starts now so that we are better prepared come the time.”Safa has confirmed that they will bid for the 2014 Fifa Club World Cup tournament, whose 2010 edition was hosted by the United Arab Emirates last December.Preparing Bafana for gloryIn 2017 it will be exactly 21 years since South Africa hosted Afcon. The historic 1996 contest took place in the four host cities of Johannesburg, Cape Town, Bloemfontein and Port Elizabeth, and national team Bafana Bafana snatched the top honours from Tunisia before 80 000 fans in magnificent style.But Bafana’s Afcon performance has slumped after their debut victory in the tournament. The best results the team has produced since then are runners up in 1998 and third places in 1999 and 2002. They went out in the first round in three Afcons between 2004 and 2008.Fans around the country were devastated when Bafana failed to qualify for the 2010 Afcon in Angola.However, the team started their 2012 qualifying matches rather well in 2010. Bafana, which beat France in the World Cup, went on to thump Niger 2-0 in their first Afcon qualifier at Mbombela Stadium in September 2010.They played to a 0-0 draw against Sierra Leone in an away match. The next qualifier is a contest against the resilient Egyptian team in March in South Africa.Bafana have four important home and away matches where they have to achieve top points to secure a place in next year’s tournament.Then it’s the race to qualify for the 2013 Afcon in Libya, and Bafana will also need to qualify for the 2014 Fifa World Cup in Brazil.last_img read more

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More Than 93 Million Received Golden Globe Tweets [GRAPHIC]

By on December 16, 2019

first_imgdave copeland Facebook is Becoming Less Personal and More Pro… Guide to Performing Bulk Email Verification Related Posts Tags:#twitter#web center_img TweetReach is reporting that 93.7 million individual Twitter accounts received a message about the Golden Globe awards between 5 and 8 p.m. Sunday night, more than triple last year’s reach on the microblogging Web site.The reach makes it the biggest event ever analyzed by TweetReach, which measures the impact of Twitter in a wide range of news an entertainment events. Tina Fey’s photobombing of Amy Poehler during the presentation of the best actress award was one of the most tweeted moments of last night’s Golden Globes, and Zooey Deschanel’s tweet about her wardrobe was the most retweeted message related to the event.The Hollywood Foreign Press Association, which presents the awards, and mhCarter Consulting partnered with TweetReach to analyze all tweets related to last night’s award show. Glee mentions were down from last year, and Ricky Gervais, in his third year as host, saw his influence on Twitter down from previous years.“Perhaps this is because he was so unexpectedly rude and hilarious last year, that there was no way to top it this year,” said TweetReach founder Jenn Deering Davis. “He was funny, but mostly meh.”TweetReach has put together the following infographic highlighting all of last night’s Golden Globe Twitter activity: The Dos and Don’ts of Brand Awareness Videos A Comprehensive Guide to a Content Auditlast_img read more

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Build a strategy to grow your ABM program for 2019

By on December 15, 2019

first_img Posted on 15th November 2018Digital Marketing FacebookshareTwittertweetGoogle+share Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your organization. As marketers get deep into planning for 2019, now is a great time to address fundamental considerations for how you can best build and grow your ABM practice next year.Here are five considerations to plan for the most effective ABM program.1. Revisit your target account listWhile many companies have a target account list, it is often created by sales, passed to marketing and never subsequently updated. The list is only valuable so long as it has the right accounts with the most potential for your company. In some cases, that means the list will be fluid. If competitors jump on your heels, specific accounts may rise up the pyramid to avoid losses for example. Or if you’re trying to break into a new vertical space, winning a couple of high-profile logos becomes important.Here are a few tips for how you can revisit and rebuild your target account list so it best serves your ABM programs in 2019:Evaluate current customers – Evaluate your current customer base and create a lookalike modelLeverage named accounts – Including verticals and strategic accountsUse account identification technology – Determine the high-value accounts most likely to buy and best individuals within those accountsThen, regularly revisit it. Businesses should be looking at data insights to inform the ideal profile for your buyers (industry, revenue range, employee range, etc.).2. Define the tiers for your target account listThree distinct ABM tiers exist for marketers:One-to-One – A dedicated, senior-level marketer works in full partnership with the account team and creates highly customized marketing programs for “markets of one.”One-to-Few – Takes the research-based principles of one-to-one and applies them to larger groups of accounts. This approach typically brings together clusters of five to 15 accounts with similar business issues, often in the same industry.One-to-Many – Emphasizes personalization at scale. This approach typically addresses a strategically curated target account list of several hundred or more named accounts and can only be achieved with the right technology.As you look to evolve ABM in your organization in 2019, consider that the highest performing companies choose a blended approach of these practices. Sticking to just one ABM practice stops you from achieving the right balance between breadth and depth. For example, true one-to-one ABM requires a high investment in resources so usually can be applied only to a small percentage of a company’s target accounts, stopping you from achieving breadth. However, it is a necessary practice to achieve the depth of customization with your company’s handful of critical accounts that will help to meet your revenue, reputational or relationship goals. A mix of practices becomes essential to achieving the right balance.As you plan for 2019, think about what corporate objectives you want ABM to help solve. Then consider how different types of ABM will help address these – along with the headcount and budgetary resources you can reasonably ask for – to determine the right mix of practices for your organization.3. Explore new channelsMost marketers start their ABM journey with a few go-to channels to get those right and prove initial success before expanding to other marketing channels. It’s worth keeping in mind as you continue on the path, however, that all marketing can be adjusted to be account-based. In my experience, there are a few channels that less frequently have ABM applied to them but that merit from it.Advertising is the perfect example. Display advertising is often thought of as a top-of-the-funnel tactic, focused on driving awareness and generating a large number of leads. But when you apply an account-based approach to advertising, campaigns became more strategic and narrowed down to target a specific set of accounts – making a bigger impact and reducing spending.If this sounds interesting, consider planning to apply ABM to advertising in 2019 by purchasing ads just for your target account segments with personalized messaging. Measure whether each campaign resulted in a lift to your website and engagement from those key accounts. Consider measuring “cost per engaged account” to determine the effectiveness of your ABM ad budget.4. Tighten alignment between sales and marketingYou can do all the planning in the world but if the success of the program rests on the marketing team alone, your ABM program will never achieve what you envision for it in 2019. While marketing may be the key driver of ABM, marketing, sales and even operations need to be working together at all stages of the funnel. During 2019 planning, it’s a good time to reset and ensure those functions are strategically aligned based on corporate objectives, especially given new stakeholders may have entered the mix and expectations may have shifted.Consider processes for ensuring alignment such as a funnel working group – a weekly meeting in which sales and marketing leaders meet to review pipeline health. Set up a meeting with this group to initially understand everyone’s top pain points and what they are trying to achieve and then align on how ABM can help. Following that, use the meetings to periodically re-assess performance and results.5. Measure successIn 2019, to prove the success of your ABM program and get the internal buy-in to grow it, you’ll need to tie results back to business outcomes. The one mistake I see marketers make is using quantity-based channel metrics to measure what’s a quality-focused initiative.Keep quantity-focused metrics for broader marketing initiatives and then for ABM programs, select quality-focused metrics that show business outcomes, including win/loss rates, funnel velocity and customer lifetime value (LTV), to tie ABM back to a tangible difference to the business.Finally, once you’ve proven ABM success, make sure to communicate it. This could take the form of a central dashboard that’s shared across marketing, sales and operations to communicate overall ROI of your campaigns, maintain alignment and spot areas of opportunity.ConclusionSuccess rests on a solid strategy and then revisiting that strategy regularly. Including your ABM strategy as a key part of the 2019 marketing planning process will allow you to look into what’s working and what’s needed to improve your program and increase your marketing efficiency next year.The post Build a strategy to grow your ABM program for 2019 appeared first on Marketing Land.From our sponsors: Build a strategy to grow your ABM program for 2019 Build a strategy to grow your ABM program for 2019You are here: HomeDigital MarketingBuild a strategy to grow your ABM program for 2019last_img read more

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ESPN Announces New College Football Broadcasters For This Season

By on October 27, 2019

first_imgESPN Analyst Names Sleeper Team In The SEC In 2018ESPN announced this afternoon a couple of new additions to their college football broadcasting team for the 2016 season. The moves: Dave Flemming will call Thursday night games. Adam Amin will call Friday night games. Laura Rutledge is the new Thursday night sideline reporter. David Pollack has re-signed with ESPN, will continue his work on College GameDay and will have a more prominent in-studio role. From ESPN:“The new opportunities for Dave, Adam and Laura prove, once again, the quality of our on-air lineup and the growth opportunities that exist at ESPN, while Molly’s addition adds another high-caliber reporter and host to our roster as we enter a new season,” senior coordinating producer Lee Fitting said. “Thursday and Friday night telecasts are an integral part of our college football coverage and we look forward to these two new commentating teams working these primetime games each week.”—–“David’s analysis, insights and, most importantly, his opinions have elevated him to a top college football analyst,” said Fitting. “Having him on our studio programming, nearly on a daily basis throughout the season, maximizes his strengths and makes ESPN’s college football coverage better.”Earlier today, ESPN announced that Molly McGrath, previously with Fox Sports, was returning to the network. She’ll work Friday night games and have a role on College Football Live.You can view ESPN’s full release here.last_img read more

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Opinion Cincinnati Bengals meltdown shows character ultimately trumps talent

By on September 28, 2019

Cincinnati Bengals quarterback AJ McCarron (5) passes against the San Francisco 49ers in the second quarter at Levi’s Stadium in Santa Clara, California, on Dec. 20. Credit: Courtesy of TNSWith a little under two minutes to play in the fourth quarter, leading the Pittsburgh Steelers 16-15, it seemed that after so long, the Cincinnati Bengals were finally going to end their playoff winless streak that dates back to January 1991. Putting the length of that abysmal streak into greater perspective, in 1991 the price of gas was $1.14 a gallon, the president was George H.W. Bush, and “Home Alone” was No. 1 at the box office. Nonetheless, in embarrassing fashion, the Bengals’ streak was further extended yet another year. The deflating loss left Cincinnati’s fans with an all-too-familiar feeling, as they watched their team go out like the hapless “Bungals” rather than the proud Bengals who looked destined for a deep playoff run during much of the season.There was no love lost between the two teams Saturday night as the fierce rivalry rose to new, unprecedented heights. Dominating defenses, devastating hits, near-brawls and a combined 18 penalty flags were thrown, many of which were personal fouls. Although it was an ugly contest on both sides, it is the Bengals that will be remembered for choking away a sure-victory in such historically disgraceful fashion.After a rough-and-tumble first three quarters, with Cincinnati down 15-0 heading into the final period, quarterback A.J. McCarron quickly began an orange-and-black charge that had Paul Brown Stadium, widely known as “The Jungle,” in a frenzy. McCarron and Co. soon took back the lead when the second-year signal caller tossed a 25-yard touchdown pass to wideout A.J. Green late in the game. The comeback seemed all but complete when linebacker Vontaze Burfict, who injured Steelers starting quarterback Ben Roethlisberger earlier in the night on a sack, intercepted backup Landry Jones deep in Pittsburgh territory. Just as the Bengals looked to have finally broken the sixth-longest postseason drought in NFL history, the meltdown ensued.Almost as quickly as Cincinnati had the ball, it gave it right back to its hated rivals when running back Jeremy Hill was stripped on the opening play of the drive by former Ohio State standout Ryan Shazier. The Steelers indeed recovered the fumble when a first down would have effectively ended the game. Despite being carted off the field and taken to the locker room earlier, Roethlisberger came back out for a final chance at victory and led the Pittsburgh offense from its own 9-yard line to just past midfield. It would need to go further, but it didn’t have to do it on its own. The Bengals did it for them.Roethlisberger overthrew receiver Antonio Brown over the middle on the very next play, where Brown’s head would violently meet Burfict’s shoulder, concussing the Steelers’ star wideout. A 15-yard penalty was handed out, with a possible suspension now pending. The hit was as dirty as any, something that has become Burfict’s calling card. He argued the call for some minutes after and, like all game long, couldn’t keep his emotions together, especially when it mattered most. Neither could cornerback Adam “Pacman” Jones, who received a personal foul after getting into it with Pittsburgh assistant coach Joey Porter. Thirty penalty yards later, kicker Chris Boswell drilled a 35-yard field goal to give Pittsburgh an improbable wild-card round victory.It was an embarrassing display of sportsmanship — or lack thereof. It was, in fact, disgusting, mainly on the Bengals’ part. All game long, coach Marvin Lewis, now the owner of a winless 0-7 record in the playoffs, failed to keep his players in check, specifically Burfict, who played on the edge most of the night. The lack of emotional restraint and composure boiled over to the point of implosion, costing Cincinnati a spot in the divisional round of the playoffs. Fans in “The Jungle” were almost as disgraceful, as they were seen pelting the turf, as well as Roethlisberger during his cart ride to the locker room, with plastic bottles and other debris.When it comes down to it, sure, Burfict racked up six tackles, a clutch sack of Roethlisberger and had what should have been a game-ending interception. Even Jones had a 24-yard punt return to set the Bengals offense up with good field position in the closing stages. And yet, Saturday night’s meltdown in Cincinnati proved that the content of your character always overcomes talent, something that might end up costing Lewis his job as coach of the Bengals. read more

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Track and Field Tavonte Mott copes with loss of home and family

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Tavonte Mott is a sophomore sprinter on the men’s track and field team from Nassau, Bahamas. Credit: Courtesy of OSU AthleticsAfter Tavonte Mott stepped out of the airport, he was in shock and thought to himself, “What did I get myself into?”Mott came to Ohio State from Nassau, Bahamas, and since then has had success as part of the men’s track and field team. But his success comes with a lot of adjustment.Mott is a sophomore sprinter on the men’s track and field team who has had to overcome obstacles as an international student-athlete.He started running track in ninth grade but after a death in his family, Mott has seen a lot of success in the track-and-field world. Tevaughn Mott, Tavonte’s younger brother, wanted to run track but was unable to because of sickle cell disease. Although his brother was unable to run, he would brag to all his friends about how Mott would be one of the best, Mott said.Tevaughn died in 2013 at the age of 10.“The last time I saw him, I basically made [the promise to be one of the best] to myself,” Mott said. “[His death] motivated me to be where I am today.” Mott has run on eight different national teams for the Bahamas, which has taken him to track meets in China, Colombia and London. After a visit to Ohio State, Mott said it felt like a home away from home, and that track and field assistant coach Joel Brown reminded him of his coach from the Bahamas.“Recruiting internationally is a bit different than here in the U.S. because in an international kid, you have to look for kids at a certain kind of level who can come in and contribute to the team earlier in their career,” Brown said. “But the transition sometimes doesn’t happen that way, and for [Mott] the transition was a big adjustment.”Mott has traveled alone many times before, but he said the time he traveled to Ohio State he felt excited, nervous and scared. “I didn’t know what to expect,” Mott said. The 85-degree weather is one of the things Mott vividly remembers as he was preparing to leave Nassau.He came to Ohio State in January 2018, the middle of winter in Ohio when most students were starting their second semesters. “He’s coming to a place where it’s already cold. There may have been some snow on the ground, and it’s gray here during that time of the year,” Brown said. The weather was one thing that made the transition difficult for Mott, and after three months at Ohio State, Mott was homesick.“I couldn’t sleep; I just wanted to go home,” Mott said. “I didn’t want to be here anymore.”Mott said the first couple of months at Ohio State were mentally draining, and he felt like he was alone.“Sometimes you just feel like there is no one who can relate to you,” Mott said. Although the first couple of months were tough for Mott, he finally found one thing that was refreshing: a fellow international athlete on the track and field team.Bliss Soleyn, a senior sprinter, is the only other international athlete on the team. Soleyn said that being from St. John’s, Antigua, and Mott being from Nassau, Bahamas, made it easy to relate to each other. “It’s pretty cool having him around, having that one person that I can have that downtime and talk in my natural accent [with], and he fully understands,” Soleyn said. Mott said he has enjoyed traveling to different states and building friendships with his teammates.But after a year at Ohio State, Mott said there are still times when he misses home and wishes he was back in the warm weather. “I wouldn’t say the transition was the smoothest of transitions, but with some perseverance as a young person, he was able to get himself together, and now he’s transitioning well,” Brown said. read more

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Salomon Rondon feels no pressure

By on September 18, 2019

first_imgNewcastle striker Salomon Rondon believes wearing the famous Newcastle number nine shirt will be “a source of motivation not pressure”Rondon is expected to make his first start at Cardiff at the weekend after another week of training with Rafa Benitez’s squad.“I know the history. But I don’t feel the pressure, I feel motivated,” said the 28-year-old Venezuelan.“I come behind a list of big people, like Alan Shearer, who wore this number, and I am only motivated. It can be a heavy shirt.“My dad always said a striker should wear No9. When I was young, I was No10.”Rondon thinks his second-half debut was disappointing and the Magpies must get their season going at newly-promoted Cardiff on Saturday.Premier League relegation contenders: Newcastle United Taimoor Khan – August 8, 2019 While they have a new manager and a really good striker, Newcastle United might struggle to survive against many teams in the league next…He said: “It was a shame to lose at home, but the team played really, really well. We created chances, which is important for everyone, and we have to keep going – it is the only way.“We shoot [against] the post twice, but it was not to be for us, which is a shame. But the important thing is to create chances, and we have to keep that going.“We know that Cardiff are promoted this season, and it is a difficult league for everyone – all of the teams have spent a lot of money to make a good team for the season.“It will be difficult, but we just have to think about us – that is more important for the team. It is away, but we just have to think about the win – that is the only way.“I was very happy, and proud to make my debut. It was a pleasure, and I have to keep going to help the team.“Settling is a difficult process – you have to find a house, and get kids settled in the schools, but I hope it can be quick. It is a good move for me, and I am very happy.”last_img read more

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Tite praises Neymar

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first_imgAccording to the Brazilian coach, the PSG superstar can be one of the best three footballers in the worldBrazil’s manager Tite has called up Neymar ahead of the friendly matches against the United States and El Salvador.The Paris Saint-Germain forward has been criticized about his performance in the 2018 FIFA World Cup in Russia.The Brazilian superstar spent more than 14 minutes on the ground, in what many said it was just a theater performance.But after being called up by Tite again, the Brazilian coach has praised Neymar.PSG, Neymar, Ligue 1PSG ultras sent a warning letter to Neymar Manuel R. Medina – September 14, 2019 Brazilian superstar Neymar might play today his first game of the season for Paris Saint-Germain and the team’s ultras have warned him.“Neymar has a big possibility to grow,” Tite told Lance! after giving the list for the friendly matches.“He is in the Top 3. He has the capacity to be lucid and to choose the right road when we have contact with him”.“This athlete has to continue playing and he needs to decide his future,” he added.Brazil will visit New Jersey on September 7th to play against the United States.And four days later will go to Maryland to test itself against El Salvador.last_img read more

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Confident Kruse is happy after Bremens win

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first_imgWerder Bremen and Borussia Dortmund tied 3-3 after 120 minutes, but on penalty kicks, it was the Greens who took the spoils home.Borussia Dortmund hosted Werder Bremen in the Fifth Round of the DFB-Pokal tournament.But in the penalty kick stage, that’s when Bremen ended up winning 4-2 in a very exciting match that delivered good quality football.“It was a very intense game and our tactics were effective,” Bremen forward Max Kruse told the club’s official website.“We didn’t want to allow Dortmund to play their way and we managed to do that in large phases of the match. We deserved it in the end after the way we fought.”“I was ready to take the final penalty,” he explained.“I’ve always been very confident from the spot, but I was also glad that Jiri [Pavlenka] had saved the first two.”“We played very well today and finally got the result that our performance merited,” Kruse continued.“Tonight we can celebrate a little, but tomorrow the focus is on Augsburg – it’s a huge game.”Jadon Sancho, Borussia DortmundCrouch: Liverpool could beat Man United to Jadon Sancho Andrew Smyth – September 14, 2019 Peter Crouch wouldn’t be surprised to see Jadon Sancho end up at Liverpool one day instead of his long-term pursuers Manchester United.Coach Florian Kohfeldt felt the win is thanks only to his footballers.“It was a dramatic game with many twists and turns. I have to congratulate the team on the way they dealt with the setbacks we faced,” he said.“It was a fight over the whole 120 minutes, which we won through smart play and passion.”“The fixture list is playing into our hands a little bit,” the coach added as their next game is approaching.“We can take some time to refresh and then have two full days to prepare for Augsburg. It’s a must-win game for us.”Captain #Kruse:”That was so emotional – I’ve lost my voice! We finally rewarded ourselves for our performance!”#werder #DFBPokal pic.twitter.com/4tdknTYDdU— SV Werder Bremen EN (@werderbremen_en) February 5, 2019last_img read more

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