Abstract: the fans economy case, to say little, have fun supplies through the sale of Ma Jiajia, to a large extent, a synthesizer of apple and China Rebs. Durex, the company launched in the pre Internet era, is a fan of the economy how to play
fans economy case, to say little, have fun supplies through the sale of Ma Jiajia, to a large extent, a synthesizer of apple and China Rebs. The advent of the Internet industry should be born, and capital veteran played awfully behoove. Durex, the company launched in the pre Internet era, is a fan of the economy how to play
a lot of people want to make money fans economy, especially in the past two years, the rise of WeChat micro-blog, the emergence of a large number of people eager to live in the world of believers to reward the creator". A fan of the economy to a smaller case, said WeChat 60 second piece of the logic of thinking, is through the sale of sex toys, Ma Jiajia, and Huang Taiji to sell pancakes.
far behind Durex
recently, but always creative impressive Durex to be outdone. Recently, Durex, condom packaging users can own custom page by h5. Which lies in one, can be customized belong to two personal words, two is the custom belongs to two people.
‘parking Fenglin love to sit late "one more time" tonight to blue ", these words in Durex on the box, whether it is hot or plain and straightforward words of love, a daily dialogue, are likely to produce unexpected chemical reaction between the couple.
in the past mainly by private custom marketing gimmick, this time Durex’s work: in the website, after the user submits the packaging requirement of DIY, Durex will immediately be such a demand feedback to the product manufacturing process, soon after, users can get fixed products.
Durex’s first batch of custom design activities, to sign as the theme, within the custom range still picture constellation of users, and customized carrier, is still outside packing box. I can see the future, Durex will launch a different theme customization, customization pattern will continue to increase, now is the first step of DIY.
is a part of Chinese traditional culture, which is always hard to say. However, the erotic culture represented by "Golden Lotus" shows the Chinese people "s obscure expression of love. With the gradual deepening of westernization education, Chinese gradually open to the topic of sex, the social network of young people no longer taboo sex, based on this insight, Durex private custom is offering an outlet to encourage their own views by way of expressing customized products.
"private custom" the ideal state is this: Durex has a set of custom development allows the user to do online customization >