Promotion of Kvarner on the Italian market

November 20, 2020

first_imgThe Kvarner Tourist Board, after a series of extremely successful promotional activities in the main European emitting markets, continues to promote Kvarner on the Italian market. This time the emphasis is on the top eno and gastronomic offer of the Kvarner region, through the branding project – Kvarner Gourmet & Food, as an unavoidable gastro destination.Thus, thanks to the Kvarner Tourist Board, the popular television team of the Mediaset group – Rete4 channels – stayed in our region to realize a special edition of the show “Ricette all’Italiana” – Ricette Croate (Croatian recipes).The show “Ricette all’Italiana” explores and shows recipes of Italian cuisine, as well as destinations and other attractions of Italy.Once a year, the TV crew visits the surrounding countries and presents their gastronomy and tourist offer. In 2015, they chose Malta as their destination, and this year the honor went to Croatia, ie the Kvarner and Istrian regions, well known to the Italian market as favorite destinations for top gastronomic delights.The main coordinator of the program in the Kvarner area was the Kvarner Tourist Board, in cooperation with local tourist boards and businesses.The team of the television “Rete 4” collected materials for the realization of a total of 6 shows dedicated to the promotion of Croatia. In 3 shows, only the Kvarner region and a diverse offer of cultural, natural and historical heritage, art, active, health tourism… and of course, the inevitable and unique eno-gastronomic offer… In the other 3 shows, Istria will be promoted.The show “Ricette all’Italiana” is famous and loved by Italian viewers due to widely known and versatile hosts such as Davide Mengacci and Michelo Coppa, and is broadcast from Monday to Saturday from 10.50 to 11.30 on the program Mediaset Retequattro. The show can also be watched internationally through the portal www.video.mediaset.it or the section “Ricette all’Italiana”.With the constant assistance of the Kvarner Tourist Board, the TV crew got to know the diversity of the Kvarner tourist offer. Thus, the recording of recipes and cooking show followed in Kastav, which caused great interest not only from the local population and audience, but also foreign guests who stayed in Kastav, and through the recorded contributions were presented Opatija, Rijeka, the island of Krk – Vrbnik , Risnjak National Park, and Fužine. In this way, the Rete4 team was able to enjoy and see for themselves the diversity of the offer of the coast, islands and mountains, as well as the diversity of the gastronomic offer.”We hope that this is just the beginning of a successful, long-term cooperation with Italian television and a very important broadcasting market for us, and that we will have opportunities in further promotional activities to show all the beauties and diversity offered by the Kvarner region. We want to not only maintain the existing positive trend of the Italian market but also significantly increase it ” – said the director of the Kvarner Tourist Board, Ph.D. Irena Persic Zivadinov.The first broadcast was on Monday, May 2, followed by the shows that are scheduled for Wednesday, May 4 and Friday, May 6, beginning at 10.50:30 p.m. Reruns are expected at the end of the summer season. The show, lasting 40 to 250.000 minutes, is watched daily by over 35 viewers in the average age group of 65 to XNUMX, and, given the reach of viewers, will certainly have a significant promotional effect.In addition, the shows will be shown in the period before and after the season, which will certainly help guests from Italy to choose the Kvarner region for their vacation.last_img

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