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Marketing Day: Chatbots, content production models & Microsoft’s earnings report

December 15, 2019

first_img Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Marketing Day: Chatbots, content production models & Microsoft’s earnings reportYou are here: Posted on 22nd July 2017Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingMarketing Day: Chatbots, content production models & Microsoft’s earnings report Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Building an Amazon Alexa Skill is so easy, Grandma can do itJul 21, 2017 by Paul ShapiroHow can you tap into the power of Amazon’s Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create and explains how to easily set up a Flash Briefing Skill.The name is Bot, Chatbot: How to shake up conversions with stirring conversationsJul 21, 2017 by Purna VirjiColumnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot.Comparing content production models: Which is right for your business?Jul 21, 2017 by Rachel LindteigenColumnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization.Survey results: Here’s what 376 marketers say is working in online marketingJul 21, 2017 by Jayson DeMersWondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers.The impact of intermediaries: How brands can close the gap between themselves and consumersJul 21, 2017 by Davor SutijaAs millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.Cloud-computing growth drives Microsoft quarterly earnings beatJul 21, 2017 by Greg SterlingCommercial Cloud revenue run-rate was just under $19B, almost $2B in phone-related losses helped, too.Here’s what performance advertisers are saying about Quora’s new ad platformJul 21, 2017 by Ginny MarvinWhether they’ve been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance — when can we scale?Online Marketing News From Around The Web:AnalyticsChannel Signal C.E.O. on Product Review Analytics, Practical EcommerceContent MarketingContent Marketers: Ditch the Clickbait and Focus on User Needs, CMS WireHow to Create Top-of-Funnel Content That Works, Vertical MeasuresThe Content Marketer’s Guide to Story Structure, Content Marketing InstituteE-CommerceAmazon Review “How To”: Easy Steps for Getting More Customer Reviews, Marketing Words BlogDoes Amazon Compete With Its Own Merchants?, MarketingProfsHow Microservices Can Transform Omnichannel Retail and Unlock Growth, MarTech AdvisorEmail MarketingThe Psychology of Subject Lines: Using Science to Optimize Clicks, Social Media ExplorerGeneral Internet Marketing8 Influencer Strategies for Retail Brands to Boost Sales, Simply MeasuredA Few Good Reasons To Confront Digital Advertising’s Essential Truths, AdExchangerPixability’s CEO Shares New Cause-Related Marketing Research: Why Brands Shouldn’t Be Afraid to Take a Stand, The Official Google BlogInternet Marketing IndustryThree New Tools from AWeber to Help You Write Better Marketing Emails for Your Business, Globe NewswirecomScore Ranks the Top 50 U.S. Digital Media Properties for June 2017, PR NewswireTUNE Announces New Fraud Prevention Solution, Empowers Marketers and Ad Partners to Fight Fraud, PR NewswireMarTech3 Vendor-Created Barriers to AI Adoption, CMS WireTop Webapps & Tools That All Bloggers Should Learn To Use, The Blog HeraldWhat Are the Best Distribution Tools for Content Today?, CopyPressedMobile/Local MarketingeMarketer Releases Latest Estimates for Worldwide Messaging App Usage, eMarketerSocial MediaAre You Effectively Filling Your Funnel with Social?, SocialbakersFacebook Wants To Prove Its Value In Mixed Media Campaign, AdExchangerNew Feature Breakdown: LinkedIn’s Matched Audiences Targeting, 3Q DigitalVideo11 Cost-Effective Live Video Marketing Ideas, CMS WireHow to Create a Facebook Live Show, Social Media ExaminerThe top Facebook video trends of summer, NewsWhipFrom our sponsors: Marketing Day: Chatbots, content production models & Microsoft’s earnings reportlast_img

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